F a b e r   C a s t e l l




For back to school we wanted to promote 2 products: versatil and text liner. We created 2 personas for them: ‘Fosforlu and Basmalı’. They became 2 separate teams and it all turned into a game. We created fosforluvsbasmali.com, a website which students could do a character test and then play a game. 2 YouTubers contributed to the game and shot their gameplay videos. These 2 videos gained more than 1.4M views. FosforluvsBasmalı contents gained 18 Million reach on social media. FosforluvsBasmali.com received more than 1.1M page views, 232k unique visitors, and the game was played more than 305k times.

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