f a s t P a y

fastPay "Sounds of Istanbul"

fastPay "Sounds of Istanbul"

With collaboration of fastPay and Belbim, you can now load money to your Istanbulkart, the official card of public transformation in Istanbul. To announce the campaign we used the sounds of Istanbul as the core of our project. “Kart yüklemeniz gerçekleşti.” “Your card loading is completed.” aaaaand “Girdiğiniz para geri verildi.” “The money you have loaded is given back.” Those are the most popular sounds of the public transformation in Istanbul that 15 Million people hear everyday. With fastPay, we took these voices, used them in our campaign both visually and audially and achieved to gain attention of whole İstanbul! We used digital platforms, OOH, radio, TV Channels and the official stream channel in Istanbul’s public transportation vehicles. In every type of transportation, Istanbullers saw a different creative depending on where they are to gain attention. From the day the campaign began, 125.424 unique users used fastPay for 456.000 times! Since the launch of fastPay in 2012, this period has been the most successful time in it’s history! fastPay gained 55.000 new active users and over 5.500.000 ₺ transaction has been made in this period.

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